A Rising Tide of Data, Partnered With Privacy by Design, Will Lift All Boats


This piece was originally published on the Disruptive Competition Project blog (DisCo)

By Dr. Ann Cavoukian and Shane Green

Over the last year, we have started to see a remarkable shift in the way the world thinks about data and privacy. The old levies of compliance and binary permission settings are being washed away by a rising tide of data that is growing at a rate exceeding Moore’s Law.

In fact, more data will be created and captured this year than in all of human history. Fueling this explosion are connected devices so numerous that, according to a recent GSMA study, there will be more such devices throwing off data this year than there are people in the world.

In this rapidly changing data ecosystem, tools such as one-time notice-and-consent agreements and simple transparent disclosures are less helpful, perhaps becoming obsolete. Individuals can no longer be treated as passive data subjects who merely provide information for collection and use by an organization. Instead, more sophisticated approaches are required based on context-based approvals and, more importantly, informed individuals who are engaged with their data across their lives.

We too must evolve, and those companies and organizations that empower individuals to be full partners in this emerging personal data ecosystem will create tremendous value in the form of stronger, deeper and trusted relationships with their customers, thereby gaining new competitive advantages, including greater, not less, access to data.

The latest signs that these once revolutionary ideas are today becoming mainstream, and will tomorrow become the standard for doing business, are two recent reports by centrist, pro-business think tanks. Continue reading

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Shane

By Shane Green in Power Shift

Data With Benefits: Our Open Beta Launch


Open Beta T-shirts

11.11.11

I don’t want to overplay the significance of today’s date, or the fact that our web and mobile web service went live in open beta at 11:11 am GMT and was announced on Twitter for the first time at 11:11 am EST. What matters is that after two years of hard core work on a totally new kind of platform, we’re out there.

Our Android and iPhone apps will be launched later this month. We will be promoting our launch in the coming weeks once the mobile apps are out given the importance of the full mobile experience to our personal data vault and private network products.

We also have a new web site and an updated look to our brand, thanks to our new marketing team.  In case you missed it, you can read about the team, which includes former execs from Nike and AOL, and a new advisory board member from Oprah Winfrey’s Harpo Studios, in our announcement.

We really appreciate all of the people who signed up and used Personal during our closed beta. Your engagement and feedback was awesome! Among the improvements you’ll see are:

Countdown clock-  More ways to easily import data, including community gems created by Personal owners and partners. We are especially excited about what community gems can do to allow people to share knowledge and structured data with each other. You can read more in the gemware section on our site.

- Personal network snapshots for every contact and gem so people can quickly see who has what data in their life, and what they’ve received from others. This is like your personal data graph, so you can quickly and easily see all of your data relationships in life.

-  Our “Form Killer” app to instantly fill out forms online and off. This is the first true app built on top of our platform, and we think it can be huge. Imagine not having to fill out any more forms. Our developer program will be launched soon and more apps are on the way.

-  Identity management gems to help people control how others know them in Personal and elsewhere. We are excited about being a leader in this growing area.

We really liked this article in AdAge Digital yesterday called “Personal Data is the New Oil.” It’s not surprising that those in the advertising world are among the first to get how disruptive – and ultimately beneficial – Personal and companies that believe in a people-centric data model can be to creating win-win outcomes for commerce and advertising.

We can’t wait to hear what you think about the new product! Tell us at feedback@personal.com.

Shane & the entire Personal team

Washington, DC & Sarajevo

Shane

By Shane Green in Power Shift

Latest News in the Data Ownership Movement: Reputation.com


Massive ChangeThe announcement this week that Reputation.com raised $41 million was yet another sign that the world is starting to wake up to a fairer and more transparent model built around the needs and interests of individuals. I expect the pace of change to continue to accelerate:

  • People are increasingly aware and concerned about how their information is used, and new opportunities for them to directly benefit from their data are emerging every day
  • More and more companies are uncomfortable with current practices and are looking for a positive, permission-based way to interact with their customers and their data.
  • Visionary policy and regulatory leaders recognize the need to move beyond the traditional privacy debate to a user-centric model that empowers individuals with control over their own data and to decide who gets access.

Although the vast majority of venture capital and corporate R&D dollars continue to fund even more powerful and exotic ways to capture and exploit our data, I’m encouraged that some investors on both coasts are starting to warm up to the idea that privacy isn’t dead, and that major new market opportunities can be built around a user-centric model. I look forward to more great news from others taking this approach.

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Shane

By Shane Green in Power Shift