Leaving Beta & Becoming a Paid Service


Today is an exciting day for Personal. We’re announcing that we’re leaving Beta and will become a paid service.

We started Personal with a mission to empower individuals to easily and securely store, share and reuse their personal data. Today, thanks to lots of hard work and the help of many loyal Owners and supporters, we are making this vision a reality.

Recent improvements to our data vaults make them faster, more intuitive and easier to use. Our Fill It app is helping people save many hours filling out online logins, checkouts, applications and other forms. Companies across industries, as well as schools and other organizations, are partnering with Personal to empower their customers with these revolutionary tools.

The next step in this journey starts today, as we become a paid service. This will enable us to invest more in our growing platform of vaults, Fill It and other apps to make your information even more valuable and beneficial to you. It also shows that, unlike so many other online services, at Personal, you are definitely not the product.

For $29.99 (about $2.50 per month, or the price of a nice cup of coffee), individuals will be empowered with the best data vault and automatic form-filling tools on the market, including:

  • Private, secure web and mobile vaults synced across your devices
  • Unlimited data storage and secure sharing
  • 50 MB of secure document and photo storage as well as integration with Dropbox for additional secure storage
  • Fill It app for automatic form-filling

As a thank you to our early Owners, we are keeping Personal free for anyone who has already signed up. Nothing will change for them.

New Owners, starting tomorrow, will be able to enjoy a 30-day free trial. If a new Owner does not subscribe after the free trial expires, they will still have a free Secure Data Viewer,  so they can view the information they have entered and any information that others have shared with them, even after the free trial expires. More details about the Secure Data Viewer will be coming soon.

Finally, I want to thank our loyal Owners and supporters. Without them, we could not have reached this exciting place. We look forward to more great things to come.

For details on how the paid service terms will work, click here.

 

Shane

By Shane Green in All

Data Vaults Go Mainstream at World Economic Forum


In the last six months, a fast growing and somewhat unexpected chorus has emerged around the need to give people greater control over their personal information.

Mainstream think tanks are now focused on it – see the recent Aspen Institute report, which focuses extensively on “the new economy of personal information” and the central role of individuals in it.

Governments are also catalyzing this new model. The Midata initiative in the U.K. and the Open Data initiative in the United States are giving back government-collected data  to citizens in organized, reusable form.

But what’s most interesting is the growing realization among companies that their futures are tied to building new relationships with consumers who are increasingly empowered with and savvy about their digital data, and who have growing concerns about how their data is captured and used.

That’s why a new report released today by the World Economic Forum, whose membership is made up of Fortune 1000 companies, is so important. “Unlocking the Value of Personal Data: From Collection to Usage” is a product of the Forum’s multi-year Rethinking Personal Data Project, and was led by Forum official Bill Hoffman (see his blog today on the report) and a steering committee of the Boston Consulting Group, Kaiser Permanente, Visa, Microsoft, AT&T and VimpelCom. Personal also participated, and is a member of the Forum’s Global Agenda Council on Data-Driven Development.

When you consider the organizations behind the report, its major conclusions are all the more dramatic:

  • Companies and governments need to put people at the center of their data, empowering individuals to engage in how their data flows through technology. This means giving consumers greater access to and control over their information as well as the tools to benefit directly from it.
  • We need to move past old notions of privacy that revolved around simple notice and consent. Instead, companies should adopt Privacy by Design principles that address every stage of product, technology and business development. This would ensure, for example, that apps feature user-driven permissioning of data and have greater transparency and control over how it’s used and valued.
  • The report blows a hole through the canard that e-commerce and privacy cannot peacefully coexist. It’s not a zero-sum game. Instead, it’s a win-win for businesses and consumers where even more data can flow between trusted parties.
  • Perhaps most exciting, the report detailed a number of use cases in which companies are helping consumers to leverage their personal information to improve their lives, ranging from health care (Kaiser Permanente) to financial data (Visa) to automotive price transparency (Truecar) to online reputational information (Reputation.com).
  • Personal was also profiled to demonstrate how personal data vaults can make the time-wasting tradition of form filling obsolete, saving literally billions of hours annually, and greatly improving the delivery of public and private sector services. Check out www.personal.com/fillit to see how your company or organization can participate.

We’re excited to see the model we have been building over the past three years start to catch fire, and we expect to see a lot more progress in the next six months.

Shane

By Shane Green in Power Shift

Data as a Human Right


This post was originally published on the World Economic Forum Blog.

Data has the power to transform our lives – collectively and individually. What is needed to unlock the profound opportunity data affords to improve the human condition – and to defend against a multitude of threats – is not technical, but an ethical framework for its use by and beyond those who initially collect it, including providing access to individuals.

At its most fundamental level, data about individuals represents a new kind of “digital self” that cannot be easily distinguished from the physical person. Some consider it a form of property; others a form of expression or speech. Those working in the area of genomics often view personal data as the DNA sequences that make us truly unique. Whatever lens one uses, it has become increasingly clear that the consequences of how personal data is used are every bit as real for people and society as any material, physical or economic force.

Properly harnessed by ethical practitioners, the principled use of “big data” sets can improve our economies, create jobs, reduce crime, increase public health, identify corruption and waste, predict and mitigate humanitarian crises, and lessen our impact on the environment. Similarly, empowering individuals with access to reusable copies of data collected by others, also called “small data”, can help them drastically improve the quality of their lives, from making better financial, education and health decisions, to saving time and reducing friction in discovering and accessing private and public sector services. Evidence of the positive impact of leveraging data, by both institutions and individuals, abounds.

However, data, like the technology that generates it, is in and of itself neutral. It can be used for good or ill. With a proper, ethical framework, data can – and should – be leveraged for the benefit of humankind, simultaneously at the societal, organizational and individual level. Misused, its power to harm and exploit is similarly unlimited.

In fact, what raises the ethical use and respect for data potentially into the realm of a fundamental human right is its ability to describe and reveal unique human identity, attributes and behaviors – and its power to affect a person’s, and a society’s, well-being as a result. Just as in the physical world, basic rights and opportunities must be preserved.

Indeed, it is already well recognized that invasions of our digital privacy can be exploited for repression, and that technologies for sharing data can be harnessed to support freedom. More fundamentally, though, we need to extend our core rights themselves into the digital world. For example, we must adapt our notion of freedom of thought to account for the new reality that much of our thinking goes on in digital spaces – as does the management and sharing of our most private information. Preserving individual freedom will now  require  protecting  autonomy with respect to our own data.

Clearly, cultural and regional differences regarding human rights in the analog, physical world are sure to arise in this digital, data-oriented world. We do not seek to resolve those issues, but to develop a clear framework of principles to help provide data, data access and data use the protections they deserve.

Shane

By Shane Green in Power Shift

Personal and Privacy by Design


Today, one of the world’s leading privacy regulators, scholars and advocates, the Information Privacy Commissioner of Ontario, Canada, Dr. Ann Cavoukian, published a groundbreaking report about the personal data ecosystem, a sector of companies that includes Personal and helps individuals control and directly benefit from the increasing amount of data being created about them and their lives.

Entitled Privacy by Design and the Emerging Personal Data Ecosystem and including a foreword by Personal CEO Shane Green, the paper describes the tremendous opportunities and benefits of giving people true control over their information in the digital world. Commissioner Cavoukian highlights personal information as a new asset class and rightly concludes that companies in the personal data sector must adopt privacy by design principles if they are truly going to be user-centerd and user-driven. Politico has dubbed the report “one privacy paper to read this week”.

The paper represents a major contribution to the intellectual foundation of our sector and highlights Personal in a case study for successfully embedding privacy by design into our technology, business and legal framework and practices.

The messenger and the message could not be more perfectly matched. Commissioner Cavoukian originally coined “privacy by design” and its principles, which have been approved as a framework for privacy protection by regulators worldwide, including the U.S. Federal Trade Commission, which recommended in its March 2012 report on consumer privacy that businesses build privacy by design into every stage of product development.

At Personal, privacy by design is central to our platform, company and culture, and we think the kind of user-centric model taking shape in the personal data ecosystem will become the norm. We’re not alone in believing this. Consider, for example, the World Economic Forum’s May 2012 report.

Importantly, the goal of Personal’s model is not to stop the flow of data or to have it held closely for privacy’s sake. Instead, with the right privacy protections and tools for individuals to properly leverage their information, we think even more data will flow, enhancing and enriching a person’s relationships with other people, organizations and apps.

We congratulate Commissioner Cavoukian on this white paper, and are proud to stand alongside others in it, including Mydex, Reputation.com, the Respect Network, SWIFT’s Digital Asset Grid project, Ctrl-Shift and the Personal Data Ecosystem Consortium.

For more information, you can read Commissioner Cavoukian’s full paper and watch her video announcement.

Josh

By Josh Galper in Power Shift

Personal and the World Economic Forum’s New Report


When I learned of the World Economic Forum’s first report on personal data in early 2011, I was surprised to see an organization comprised of Fortune 1000 companies highlight the many cutting-edge problems we were addressing at Personal. Their report went so far as to call personal data a “new economic asset class,” and made a bold assertion that individuals needed to be empowered with their data to create balance, fairness and stability in the new digital economy.

We were delighted to then be asked to participate in the Forum’s Rethinking Personal Data Working Group, which today released a new report, produced in collaboration with The Boston Consulting Group, entitled: “Rethinking Personal Data: Strengthening Trust.” You can see the Forum’s press release here, and our own here.

The report broadly defines personal data, including data that is directly or indirectly known about you and your family, friends, work, values and beliefs, location/GPS, car, home, finances, spending, browsing history, app usage, health, education – you name it. It further examines the growing instability that comes from a lack of trust and transparency in how personal data is captured and used by companies and governments, while highlighting benefits for all stakeholders, including people, if a better framework emerges that balances the competing needs and interests of all parties.

While startups are famous for “making sausage” – the idea that the reality is messy behind the scenes even when the outcome is good – I think it is fair to say we made some (very good) sausage over the last year. There were a wide range of passionate and thoughtful views on most every subject that touches personal data – ownership rights, consent, the primacy of the individual, the right to be forgotten, transparency, privacy, data security, national security, sovereignty, public safety, regulation, public health, political freedom, and, last but far from least, innovation and economic growth.

Many of the report’s recommendations focus on much needed improvements to the current model, where companies and governments are central. Others point to ways to explore new models that could give individuals a better seat at the table and that can create, through enhanced trust, even better outcomes for companies and governments willing to abide by new rules.

We were delighted to both participate in this important endeavor and to see Personal, along with companies like Dropbox, Reputation.com, Mydex and Qiy, be highlighted as an innovator working to empower people with their data. We are confident that the benefits will be magical for all involved as people are able to effectively manage and use this “new economic asset” across their lives.

Shane

By Shane Green in Power Shift