Occasional guest posts from a regular guy trying to understand why everyone wants his personal data and what he can do about it.
Here’s a basic question: what is personal data? I think I have a pretty good handle on it – but then again, I work with Personal. To find out what regular people think, I asked my friends and family what personal data means to them.
My friends and family aren’t wrong about personal data – in fact, if you’d asked me to define the phrase a few months ago, I probably would have answered like they did.
But as I’ve explored the topic, I’ve learned that personal data goes much deeper than account information and logins. It also includes your musical tastes, what brand of jeans you’re most likely to buy, where your family is planning to vacation, and even your dog’s dietary preferences. This data flood was the subject of my previous, liquid-based video.
But personal data is also the sum total of all these individual data points. Once you put enough pixels together, you can get a pretty good picture of who you are and what you might do. That’s why your personal data is so valuable. It’s not just a few account numbers. It’s your whole life.
NEXT TIME: Even if you only think of personal data as just private information like passwords and bank accounts, you’d still want to keep those details secure and organized, right? You might be surprised how some of my friends and family store their data. Or you might find it all too familiar…
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