In the last six months, a fast growing and somewhat unexpected chorus has emerged around the need to give people greater control over their personal information.
Mainstream think tanks are now focused on it – see the recent Aspen Institute report, which focuses extensively on “the new economy of personal information” and the central role of individuals in it.
Governments are also catalyzing this new model. The Midata initiative in the U.K. and the Open Data initiative in the United States are giving back government-collected data to citizens in organized, reusable form.
But what’s most interesting is the growing realization among companies that their futures are tied to building new relationships with consumers who are increasingly empowered with and savvy about their digital data, and who have growing concerns about how their data is captured and used.
That’s why a new report released today by the World Economic Forum, whose membership is made up of Fortune 1000 companies, is so important. “Unlocking the Value of Personal Data: From Collection to Usage” is a product of the Forum’s multi-year Rethinking Personal Data Project, and was led by Forum official Bill Hoffman (see his blog today on the report) and a steering committee of the Boston Consulting Group, Kaiser Permanente, Visa, Microsoft, AT&T and VimpelCom. Personal also participated, and is a member of the Forum’s Global Agenda Council on Data-Driven Development.
When you consider the organizations behind the report, its major conclusions are all the more dramatic:
- Companies and governments need to put people at the center of their data, empowering individuals to engage in how their data flows through technology. This means giving consumers greater access to and control over their information as well as the tools to benefit directly from it.
- We need to move past old notions of privacy that revolved around simple notice and consent. Instead, companies should adopt Privacy by Design principles that address every stage of product, technology and business development. This would ensure, for example, that apps feature user-driven permissioning of data and have greater transparency and control over how it’s used and valued.
- The report blows a hole through the canard that e-commerce and privacy cannot peacefully coexist. It’s not a zero-sum game. Instead, it’s a win-win for businesses and consumers where even more data can flow between trusted parties.
- Perhaps most exciting, the report detailed a number of use cases in which companies are helping consumers to leverage their personal information to improve their lives, ranging from health care (Kaiser Permanente) to financial data (Visa) to automotive price transparency (Truecar) to online reputational information (Reputation.com).
- Personal was also profiled to demonstrate how personal data vaults can make the time-wasting tradition of form filling obsolete, saving literally billions of hours annually, and greatly improving the delivery of public and private sector services. Check out www.personal.com/fillit to see how your company or organization can participate.
We’re excited to see the model we have been building over the past three years start to catch fire, and we expect to see a lot more progress in the next six months.