Monthly Archives: August 2011

My Mission: Explore the Wide World of Data


Occasional guest posts from a regular guy trying to control his personal data.James Kotecki

Hi! I’m James Kotecki, a writer and video blogger who’s passionate about technology. Personal has invited me to guest blog here with an everyman’s perspective on personal data and online privacy. Let me start with a confession: before I met the folks at Personal, I didn’t think too much about those issues.

Sure, I’ve read about data breaches at massive storage facilities that house customer data, and I think it’s creepy that Facebook ads target my relationship status (see Rule 8(c) of Facebook’s own policies).  But I figured I had to give up my personal data in exchange 21st century conveniences.

Maybe that’s why I never treated my own data with much respect, relegating accounts and passwords to various Word documents spread out across my hard drive, and leaving digital records of myself everywhere I go on the web. I’ve long accepted that many companies have a better handle on my data than I do. I just never knew there was anything I could do about it.

But my friends at Personal put it this way: if corporations are cataloguing and profiting from your data, shouldn’t you be able to do that too?

After all, my personal data isn’t just a set of abstract numbers – it represents the foods I eat, the places I’ve lived, the movies I like, the people I know, and even my plans for the future.

In a very real sense, my data is me. Shouldn’t I decide how it’s used? (Spoiler alert: yes.)

So now I’m on a mission. Through occasional written and video posts, I’m going to explore who’s got my data, how they’re using it, and how I can take back control.

Hmmm . . . I wonder how I’ll do that…

By James Kotecki in Power Shift

Are You Gemmin’?


The best part about interning at Personal is that you’re not confined to typical intern tasks. Personal is the kind of company that allows you to run with your ideas – especially the good ones.

One day, I was sitting at my desk and decided to create a video that would illustrate Personal in a fun and easy way to understand. The video illustrates the struggles of a person who doesn’t quite know what to do with all his data. He finally gets guidance from a friendly voiceover guy who explains about how Personal can help people manage their data overload.

And there you have it! Personal is easy to use and convenient. The only question you probably have now is: why haven’t you been gemmin’?

(If you want to share this video, here’s the link to embed it: http://www.youtube.com/watch?v=8MPLm9aHcUM)

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Adem

By Adem Gokturk in Product

Tools to Match Our Privacy Principles


We’ve all heard the expression, “Why reinvent the wheel?” It turns out there are good reasons to do that sometimes. At Personal, privacy is a key consideration, so we do everything we can to prevent information from leaking from our platform, including which web pages people visit.Chart

It is no secret that Google Analytics is one of the best tools for website analytics, but have you ever wondered why such a powerful tool is free? Because it comes with strings attached. When used, website visitors are tracked by Google as they move from page to page, allowing Google to produce great reports for the website owner, but also to aggregate data on users as they travel from Google-enabled site to Google-enabled site. Instead of allowing individuals to be tracked on our site, we opt to process our logs using a mix of Open Source and homegrown tools that we install and run.

The problem is not just limited to website analytics. It exists with every tool that is integrated directly from third party sites, such as CAPTCHA, Facebook Like buttons, social network share buttons, and others. Here are some ways we protect individual’s privacy at Personal:

  • We use Open Source software that we install and run.
  • We build our own tools to perform specific tasks.
  • We partner with companies and use their tools in ways that are not at odds with privacy.
  • We proxy requests to some third party services for users so they are not directly exposed.

All of these efforts cost time or money, or both, but because privacy is a crucial aspect of what we do, we wouldn’t have it any other way.

Tarik

By Tarik Kurspahic in Inside Personal