We really liked this blog post by Dilbert creator Scott Adams. In it, Adams talks about the value of data, particularly future intent data. After all, although what you’ve done in the past could suggest what you plan to do in the future, it’s still a lot of guesswork. What if people were to volunteer what they plan to do or buy in the future? That future intent data would be would be much more accurate and valuable than how things work today.
